Sarasota, FL

Justin
Basch

Husband Father Entrepreneur Podcast Host Digital Strategist

Building digital experiences, telling stories, and connecting people through the intersection of business and sport.

Justin Basch
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About

The short
version.

I'm the CEO and founder of Basch Solutions, a full-service digital and web agency based in Sarasota, Florida. I also co-founded Graystorm — a development, consulting, and engineering firm built on decades of hands-on engineering, now amplified by AI.

On the side, I host BASCHAMANIA, a wrestling podcast where I sit down with the biggest names in the sport — Olympic champions, NCAA legends, and the next generation of competitors. I also provide weekly commentary and analysis alongside Willie Saylor of MatScouts. Wrestling shaped who I am, and the podcast lets me stay connected to the community that gave me so much.

Role
CEO & Founder
Companies
Basch Solutions, Graystorm, EndLayer
Podcast
BASCHAMANIA
Based in
Sarasota, Florida
Focus
Digital Strategy, AI Engineering & Web Development
Ventures

What I'm
building.

01
Graystorm
Development, Consulting & Engineering

A new kind of engineering firm. Built on decades of hands-on development — now amplified by AI. Custom infrastructure, applications, platforms, and high-end digital experiences for organizations operating at scale. Purpose-built for industries where precision isn't optional.

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02
Basch Solutions
Digital & Web Agency

A full-service digital agency launched in Rochester, NY — now based out of Sarasota, FL. From custom web development to digital strategy, we help businesses establish and grow their online presence.

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03
EndLayer
Web Infrastructure & Hosting

The technology platform powering it all. Managed hosting, infrastructure, and the tooling that keeps sites fast, secure, and running smoothly behind the scenes.

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04
BASCHAMANIA
Wrestling Podcast

Long-form conversations with the biggest names in wrestling — Olympic gold medalists, NCAA champions, UFC fighters, and the legends who built the sport. Plus weekly commentary and analysis alongside Willie Saylor of MatScouts.

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Faith

Beauty from
ashes.

Everything I have and everything I am is because of Jesus Christ. That's not a tagline — it's the truth of my life. There was a time when none of this existed — no businesses, no podcast, no clarity about where I was headed. But God had a plan even when I couldn't see it, and He has been faithful every step of the way.

But for the grace of God, there go I. I don't say that lightly. I know what my life looks like without Him, and I know what He's made it into. He took the broken pieces and built something I never could have built on my own. Every opportunity, every relationship, every door that's opened — that's His hand at work. I'm just grateful to be along for the ride.

"He has made everything beautiful in its time." Ecclesiastes 3:11
Justin Basch
Writing

Thoughts &
observations.

Apr 2026

Why Every Small Business Needs a Web Strategy, Not Just a Website

A website without a strategy is a billboard in the desert. Here's what actually moves the needle for small businesses trying to grow online.

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Mar 2026

Lessons From the Mat: What Wrestling Taught Me About Running a Business

The discipline, preparation, and mental toughness that wrestling demands translate directly to entrepreneurship. Some thoughts on the overlap.

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Feb 2026

The State of Wrestling Media in 2026

Wrestling content is evolving fast. Podcasts, YouTube, social media — here's where I think the sport's media landscape is headed.

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Contact

Let's
connect.

Have a project in mind, want to collaborate, or just want to say hey — I'd love to hear from you.

jbasch@baschsolutions.com